Kimberly
Ruskan Founder/Principal of OptiLife Communications
Ms. Ruskan is the principal of OptiLife
Communications. She
is an experienced entrepreneur and her strong leadership skills have
transformed business visions into successful business ventures. Using a
practical yet systematic approach, she has developed strong start-up business
standards and brand-building skills for vast industries including high-end retail,
media, non-profit and commercial performing arts and entertainment, restaurant
and hospitality, and manufacturing and service-orientated businesses. As
an effective and committed relationship builder and a proven client-focused
problem solver, Ms. Ruskan can benchmark solutions and transfer her knowledge
from over 19 years of experience in executive and senior-level marketing, business
development, strategic marketing programs, and a proven
portfolio to design and implement high profile festivals, business start-ups,
and multimedia productions. Her specialized services and experiences are aligned
with consumer marketing initiatives and she has a thorough understanding of the
nature of creating consensus among constituents, affiliates, partners, communities,
etc.
Ms. Ruskan’s creative
drive, philanthropic interests, and convictions to “show by example and walk
the talk” are evident in her business initiatives and various multimedia
productions with emphasis in arts, culture, entertainment, culinary, and other
lifestyle content and themes. As the principal of OC, she constantly strives to
integrate relevant technological advances for entrepreneurial business models
and strategic marketing.
What the summary means for
clients:
Our deep knowledge of
consumer behaviors and business acumen stems from our vigilance to stay up to
date on economic trends, technology, demographic shifts, and other economic
indicators that affect businesses. Thus, programs can be efficient and
cost-effective, avoid less risks factors, have higher success rates, succeed
the first time around, and establish strategies for long-term benefits and
revenue. Regardless of the start-up
status, our services can offer business development strategies to lessen
typical learning curves and offer a “short cut to success” production process. Our passion for
entrepreneurial business ventures and creating “something from nothing” are
relevant and transferable to business models and objectives. Our hands-on
approach for our clients and business development helps us gain higher
knowledge for creating systematic strategies, and effective ways to diagnose
problems and create successful solutions. In turn, the full-service boutique
marketing and business development approach integrates real-world knowledge,
transferable insights and experiences, and earned expertise to optimize
business strategies for success.
Contact Us
Phone: (919) 401-2926
Mailing:P.O. Box 14094Research Triangle Park, NC27709
Executive Summary
