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About OptiLife



There are numerous benefits and outcomes for large festival productions for companies, organizations, real estate developments, community outreach programs, economic support initiatives, corporate citizenship programs, and philanthropic interests. Each festival design strives to create a destination that offers various quality of life experiences and entertaining activities with creative, differentiating, and relevant themes in its programming. Strong start-up business standards, management systems, and brand-building skills are transferable to develop and manage projects, support strategic marketing efforts, and create successful signature festivals to represent a cause, organization, and companies.

Some examples of past productions: Taste of Durham Festival- Ms. Ruskan produces one of the fastest growing and high-profile festival in the Triangle area with five years of consecutive success (international, food, live music, arts, lifestyle theme in NC); advised and involved with other community-focused festivals produced by other organizations (ex. Festive Art & Wine Auction for Arts Center, NC); Jazz Alive Festival, FL; and assisted other arts, entertainment and cultural events. 

Jazz Alive Festival: Fort Myers, FL: featured national, regional, and local jazz artists and upscale menu and wine list.

  • Customized Destination Festivals: Initiatives to establish the area as a destination and tourism benefits.
  • Bring new traffic to business locations and build stronger customer relationships.
  • Design festivals as a multifaceted strategic marketing and promotional program.          
  • Vast visibility opportunities to public view and one-on-one connections to potential and existing customers/clients/constituents.
  • Provide platforms for economic support and success.
  • Benefit from extensive marketing, branding, and public relations campaigns for city and county departments and hosting companies.    
  • Build and reach new customers via marketing channels with festivals.
  • Relevant for fundraising initiatives, membership drives, donations, etc.
  • Unique revenue-generating opportunities.
  • Create a platform to engage community and support outreach activities. 

Benefit highlights of custom festivals & events: “Like building an engine, it’s in the design of its components that you get what you put into it.”


Fundraising, Promotional and Special Events:
 For profit and nonprofit organizations 

Unique and customized theme events for corporate occasions, meetings, and celebrations: Focus on high quality productions, professional services, and detailed orchestration for success.  

                                 Music and Entertainment Festivals and Events:


Creating Value for Festival Sponsors & Supporters:
Eclectic music theme festivals with various genres of music or niche festival: Jazz, Blues, International and World Music, Classical, Contemporary music, etc. We focus on large scale festivals complete with logistics management, budgeting, site selection, production, festival programming, service and supplier liaison, talent selection, marketing and promotional campaigns, and operations and execution for dynamic and successful festivals.


Food, Wine, and Beer Tasting Theme Festivals


Our Approach: Focus on high-quality products, wine, beer, and spirits, food, hospitality, and ambiance for community enrichments, fundraising events, or marketing and promotional objectives. Festival formats are designed to preserve the dignity of tasting and creating responsible consumption guidelines. See Creating Value for Festival Sponsors & Supporters.

Our community focused festival productions: “Taking care of community is taking care of business success.” Create niche festivals to adapt to changing demographics and welcome new community members and businesses. Build trusting platforms to show by example the positive economic impact by involving area businesses and engaging the community to gather in one location to meet and interact. Focus on arts, music, entertainment, culinary arts, etc.

  • Build bridges to help unify the community and opportunities to engage the community and businesses. 
  • Benefit from extensive marketing, branding, and public relations campaigns for participating businesses and organizations.
  • Offer affordable and accessible high quality arts and cultural experiences.
  • Support downtown revitalization efforts or development area, branding initiative, economic boost for area businesses, etc. 
  • An activity to prove: “Giving Back to the Community”.
  • Adapt to changing demographics and serve existing and growing communities.
  • Encourage cultural appreciation.
  • Festivals can synthesize happiness, offer the essence of quality of life, and revive our “sense of place” (feeling you get when you belong somewhere).